ACD | Art Director
ACD | Art Director
Sambazon doesn’t just make really really good tasting açaí bowls, they also doing really good for the rainforest, sustainably harvesting açaí for 20 years.
Mission: Inspire their social followers to be just as passionate about protecting the Amazon rainforest as they are about the delicious berry.
Idea: #PurpleForThePlanet—Turn the iconic purple color of the berry into a rallying symbol for açaí lovers to share the mission of Samabazon.
Results: 6,300+ posts, 17% Social community growth, 200+ species saved, 125,000+ acres of rainforest saved
Role: ACD | Agency: The Many
The ask was simple, simply color your hair purple, post a photo with #PurpleForThePlanet and we’d protect 5 acres of the rainforest.
We blew passed our our goal and saved a total of 216 species. The campaign did so well, Sambazon has turned it into an annual initiative.