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Wheat Thins // Wheat Bash

The Wheat Season Harvest is the biggest event of the year for Wheat Thins. You could say it's even their Woodstock - ahem - Wheatstalk, so every year they host Wheat Bash, a celebration of Peace, Love, & Irresistible Whole Grains. This year, we decided to let our fans in on the celebration.

Role: Art Director // Agency: AKQA

Loving Wheat Thins isn’t a new idea. Check out this t-shirt from Wheat Bash ’75.

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Fans loved some of our "memorabilia" so much that we were even able to come up some reprints. 

During Wheat Bash ’89, fans had a place close at hand to keep their spare Wheat Thins.

We saw a lot of these during Wheat Bash ’99…guess it was a big year for casual beach-going.

Love for trucker hats during Wheat Bash ’04 was ironic, but the love for Wheat Thins was pure.

On the WheatBash microsite users could pledge to spread the word of our celebration in order to win some gear to throw their own WheatBash at home.

And what would Wheat Season Festival be without a t-shirt giveaway.
We released each shirt on Twitter, each shirt requiring a related action to win.